Stories about sports make up a large part of today's news coverage. In particular, information and news about star players are what drive headlines, and celebrity athletes can play a significant role in strategic communication efforts. The aim of this study is know the impact of media on sports, the study of sport and the media has been a popular topic in recent years. Reports and studies on media sport institutions, media sport audiences, media sport texts and sport journalism, abound in academic literature. Within this genre, a number of authors have noted the existence of a symbiotic relationship between sport and the mass media in society. Public Relations in Sports Business, Social Media’s Effects on Public Relations, Public Relations Objectives for Sports Entities, Social Media and it’s affect on Sports. The media includes any form of promotion of sport, such as: TV and Radio - Show (or commentate on) matches and competitions. There are also highlights; documentaries and quiz shows about sports, Cable and Satellite TV. These show events on a pay-per-view basis, Have up-to-date information about events in the world of sport, All teams and major athletes have their own websites where you can find all kinds of information about the team/athlete/matches, Newspapers and Magazines have Print predictions and results of matches, as well as articles about athletes and clubs.