The last decade has seen significant changes in all aspects but most dramatically in the area of education and research. The scenario of Indian education has changed completely with privatization and liberalization of rules and regulation. One of upcoming trend in education is the ‘branding of educational institutions’ like other services and goods. Although applying the branding tactics and strategies seems to be an awkward idea at first, but it is not new as we still resonate with impressions, hearing the names of ‘Nalanda’ and ‘Takshila’, the ancient Indian universities. This paper explores the problems and prospects of branded colleges in Andhra Pradesh.