The purpose of this paper is to examine the major postulates of McLuhan’s theoretical leap and some of the responses to from other scholars against the new developments in media of the present world. It is obvious that there are, from a cultural point of view, multiple ways to communicate, share information and send messages. Speeches, texts and images are essentially constituted by different mediums and they inherently provide with different messages. The medium is wherein the structural limits or constraints of the message of media are hidden. In other words, the medium and its own messages are the hidden unconscious of the media. The ability to accommodate radical messages varies radically from media to media, based on its oppressive nature of the medium. The advantages of a new technology or a new media is solely based the emancipator potentials of its medium.