The study on motivational needs of employees in departmental stores with special reference to Coimbatore city is based on Maslow’s theory of motivation. The study is based on primary data. The data was collected from 253 respondents. The factors influencing motivational level are physiological need, social needs, security needs, esteem and self- actualization needs. The study uses percentage analysis, chi square and weighted average to find out the factors influencing level of motivation among employees working in departmental stores.