For a long time beauty has been a popular subject for writing, every person and society, because culture has its own views on the concept of beauty. Measurement of beauty is not certainly confirmed since it depends on how a person looks and assume. It is considered to be in the eyes of beholder but society and environment can change the standards of what is viewed as beauty. In Afro-American culture this racialised beauty has detrimental effects in the lives and relations of the people. The purpose of this paper is to discuss, and analyze the novel The Bluest Eye by Toni Morrison in terms of beauty and race, two very prominent themes in the novel. It is obvious that the girls in Morrison's novel are too young, as they grow; they come to know about real beauty and the very ‘ugly’ truth of race relations in terms of binary opposites in the rural South of the 1940s. White people may be ‘beautiful’ on the outside as Pecola believes, but many of them are ugly and hateful on the inside as Morrison clearly illustrates, and that is one of most important lessons what this novel offers. Anyone can be beautiful on the outside, but it is the interior of a person – their soul and heart – that really matter as Morrison shows in The Bluest Eye.