Advertisement over a period has changed a lot with the rise of new media. Internet has caused a great revolution in the way advertisement is carried out. Over and above this now the marketer is exposed to different medium of advertisement. The present research tries to identify certain attributes for different advertising media and tries to test the superiority of a particular medium for a specific attribute over the other medium. It is found that each medium is preferred for its unique attribute. The research can be a guiding tool for marketers/advertisers to use a particular media to leverage the benefits of advertising media attributes for the marketing/advertising of consumer durables.