Buyers are playing an important role in electronically shopping. The increasing use of Internet by the younger generation in Haryana provides an emerging prospect for electronically retailers. If electronically retailers know the factors affecting Haryanan buyers’ buying behaviour, and the associations between these factors and type of electronically buyers, then they can further develop their marketing strategies to convert potential customers into active ones. In this study four key dimensions of electronically shopping as perceived by buyers in Haryana are identified and the different demographic factors are also studied which are the primary basis of market segmentation for retailers. It was discovered that overall website quality, commitment factor, customer service and security are the four key factors which influence buyers’ perceptions of electronically shopping. The study revealed that the perception of electronically hoppers is independent of their age and gender but not independent of their education & gender and income & gender finally, the recommendations presented in this research may help foster growth of Haryanan electronically retailing in future.